Digital Transformation for Retail

1

Implement

Meet consumer expectations
Provide personal experiences
Retain loyalty
Secure customer data
Office 365 | Dynamics 365 | Power BI

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2

Integrate

Enable digital shoppers
Grow sales
Improve employee productivity
Protect customer data
Dynamics 365 | Enterprise Mobility Suite

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3

Extend

Reduce complexity
Modernize Point-of-Sale
Optimize operations
Complete shopping experience
Office 365 | Azure | Dynamics 365

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4

Amplify

Gain customer insights
Stay ahead of competition
Safeguard data
Harness the power of customer data
Azure | Dynamics 365 | Cortana

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Microsoft Cloud for Retail

Demand Generation

Achieve greater relevance in search results right out of the box and gain access to large, diverse audiences. A demand generation programme includes many marketing and sales touch points mapped across a broad strategic timeline.

Coordinate marketing & sales

Marketing tactics drive customer leads to the sales team, so it’s important that these two teams work together to set and measure goals. Integrating collaboration and coordination tools, like shared data and dashboards, help sales and marketing work together efficiently and strategically to drive ROI.

Dynamics 365 Commerce Deliver unified, personalized, and seamless buying experiences for customers and partners.

Dynamics 365 CommerceGive your customers or partners the option to purchase when, how, and where they want—on any device—by delivering a frictionless and consistent engagement across online and offline channels.


Segment Audiences

Demand generation pros believe the biggest mistake you can make is not segmenting your target audiences in enough detail. The narrower the target, the easier it is to deliver a personalised experience that’s more likely to convert. Marketing experts recommend using customer data to create and refine audience segments early and often.

Orchestrate Customer Journey

Once you know exactly who you’re targeting, you’re ready to start nurturing leads and orchestrating the customer journey. You’ll use your marketing tactics and data-informed strategies to create demand, deliver personalised experiences, qualify leads, nurture relationships, and onboard new customers.

Make Informed Decisions

As these customer journeys come to life, you’ll be collecting and using data to develop a 360-degree view of your customers. You’ll also be tracking and analysing the effectiveness of your marketing tactics in relation to conversion rates to better understand marketing attribution and make refinements to your marketing and sales strategies.

Stores and Operations

Create personalized Create personalized and friction-free retail commerce experiences through user-friendly applications powered by robust back-office operations.

Modernize and streamline operations

Empower employees . Enhance clienteling through modern retail POS and AI-driven recommendations, highlighting the right products at the right time and price. Streamline communications and the daily rhythm of business by giving your employees the tools they need to meet evolving customer expectations.

Dynamics 365 for Retail Access more data sources along with real-time signals for recommendations that deliver more meaningful interactions in the most impactful moments.

Dynamics 365 for RetailGo beyond typical customer engagement to offer omnichannel retail that’s more profitable by adding the critical operational capabilities you need.


Maximize Profitability

Enhance clienteling through modern retail POS and AI-driven recommendations, highlighting the right products at the right time and price. Quickly launch websites through drag-and-drop content authoring with an easy-to-use visual page builder.

View Inventory

Centrally track product information, categories, assortment, and pricing across channels. Improve delivery by using advanced analytics to optimize and automate inventory, warehousing, fulfillment, material sourcing, and supply chain.

Forecast Demand

Utilize actionable insights provided by historical sales and purchase data to meet customer needs. Demand forecasting is used to predict independent demand from sales orders and dependent demand at any decoupling point.

Omni-Channel Marketing

Drive meaningful customer interactions across digital and physical channels to create deeper relationships and achieve business success. Turn insights into AI-powered actions to transform customers into fans.

Elevate customer experiences

Orchestrate personalized journeys Orchestrate personalized journeys across all touchpoints to strengthen relationships and earn loyalty. Design, predict, and deliver content through the right channels in the moment of interaction for personalized customer journeys.

Dynamics 365 Marketing Connect without compromise and reach customers how, when, and where they shop—from demand to delivery.

Dynamics 365 MarketingDesign, predict, and deliver content through the right channels in the moment of interaction for personalized customer journeys. Turn insights into relevant action using AI-driven recommendations for content, channels, customer segmentation, and analytics.


Engage Customers

Nurture customers based on their interactions across email, mobile, social media, custom channels, and in-person touchpoints. Design customer led experiences With a deep understanding of the customer, engage one on one using personalized journeys triggered by customer interactions.

Earn Loyalty Faster

Orchestrate customer journeys Create journeys from customer-triggered events and orchestrate experiences across marketing, commerce, sales, and service. Act on feedback from personalized surveys using. Empower customer experience, customer service, sales, marketing, or any other team looking to deepen customer relationships.

Personalized Experiences

AI Driven Insights. Turn insights into relevant action using AI-driven recommendations for content, channels, customer segmentation, and analytics. Use AI-recommended images, offers, and dynamic content to maximize engagement. Optimize channels, delivery times, and journey steps so they’re unique to each customer.

Multi-channel Fulfillment

Frictionless fulfillment orchestration. Centrally manage orders from capture to fulfillment using real-time omnichannel inventory data, AI, and machine learning.

Deliver on your order promise

Automate and optimize order fulfillment with a rule-based orchestration system. Effectively manage delivery capacity to support fulfillment strategies. Meet growing digital commerce needs and scale easily while supporting contemporary fulfillment methods.

Dynamics 365 Intelligent Order Management Event-driven orchestration. AI and rules-based fulfillment. Streamlines returns management. Bring together your entire stack with connectors* for hundreds of destinations.

D365 Order ManagementAdapt quickly and fulfill efficiently. Meet growing digital commerce needs and scale easily while supporting contemporary fulfillment methods.


Inventory Visibility

Real-time visibility. The fulfillment orchestration engine uses this real-time inventory data to optimize fulfillment and, in the process, ensure optimal stock levels across the channel to improve cash flow.

Order Lifecycle

Model any physical environment Dynamics 365 Intelligent Order Management provides real-time visibility into each step of the order journey. It provides fulfillment insights in real-time through customizable and integrated dashboards.

Online Shoppers

Quickly respond Customer shopping behaviors are constantly changing, but customers continue to seek near-instant gratification when buying online or in-store. If a product is not on the shelf when they need it, they will order it from another retailer instantly using their cell phone.

Delivering intuitive experiences

Provide exceptional experiences across traditional and emerging channels, or across different business models, scenarios, and personas. Connect digital, in-store, and back-office operations on a truly unified commerce platform.

Exceptional Personalized Service

With a 360-degree customer profile and insights, retailers can empower every employee to provide the highly relevant and personal experiences customers demand across the entire journey.

Dynamics 365 Customer Insights companies can bring together their customer data from all sources to gain a truly 360-degree view of their customers, unlocking insights that power personalized, authentic engagement at every touchpoint.

Dynamics Customer InsightsCustomer Insights is a self-service solution, enabling faster time to initial value with zero to minimal consulting engagement. A wide range of pre-built connectors makes it easy to bring data in from any source.

Frictionless Engagement

Empower customers or partners to decide when, how, and where they want to purchase—on any device, and across online and offline channels.

Choice & Convenience

Empower consumers to buy online and pick up in-store or receive home delivery via connected ordering and fulfillment tools.

Business Partner Management

Utilize unique functionality and capabilities needed by B2B organizations and users for self-service buying experiences.





Overview

Consumers are asking for greater personalization and added conveniences like picking up online purchases in stores.

Retailers need to keep up with buying trends in order to target and attract new customers and keep existing customer base happy. Customers have many options for getting what they want, at the price and time they want it. You want them to continue to buy from you.

Win new customers and build loyalty with existing ones. Engage with buyers at the right time, in the right place, with the right offers. Gathering data from various points of customer contact enables you to get real time insights about the customer, and make more relevant, timely, personalized and contextual offers. (Power BI, CRMOL, O365)

Digital transformation represents the opportunity for businesses to think and operate like digital companies-- in the ways they engage their customers, empower their employees, optimize their operations and transform their products. 

LOOK Innovative Agency and Microsoft are uniquely positioned to help businesses tackle these challenges by meeting customers where they are today with agile technology platforms and services that accelerate their digital transformation and business success.

Solutions

Dynamics 365

Today, using big data and analytics in your business can have huge impacts. Positive impacts. Businesses and conumers are flocking to brands who are taking advantage of this trend

Enterprise Mobility Suite

Enterprise software for true mobility solutions. Get a cloud solution built to deliver apps and data access across all devices, while helping keep your business secure.

Microsoft 365 Business

Empower your team, safeguard your business, and simplify IT management with a single solution, purpose-built for your business. Microsoft's new holistic cloud solution for Midmarket.

Solutions

Dynamics 365 for Sales

Today's sales landscape has changed. There's more information, more people, and more choices in this always on, mobile-centric world

Microsoft 365 Enterprise

Why? Microsoft 365 Enterprise is a complete, intellegent solution to empower employees to be creative and work together, securely.

Office 365

Microsoft Teams is the hub for teamwork in Office 365 and provides a shared workspace in which teams inside and outside an organization can communicate.

Microsoft Teams

Teams User Quick Start Guide for Every Department
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